Lisa will Inspire your team and customers  

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A six-time award-winning CMO, some say Lisa Arthur has marketing in her DNA. Ms. Arthur has led business and brand strategy, content, product, demand and field marketing. She’s held marketing leadership roles for Oracle, Akamai, Aprimo/Teradata, Relativity and consulted for Fortune 500 companies as well as high-growth start-ups from Silicon Valley to Berlin.  A visible thought leader in the software marketing industry, Arthur was named a “Top Women to Watch in B2B Marketing” as well as named 2014 Marketer of the Year by the Direct Marketing Association. Her sought-after insights appeared in publications including CMO.com and Forbes. She is the author of the book, Big Data Marketing, published by Wiley in 2013 and used in several universities across the United States. 

Lisa’s focus in 2021 is translating her 30+ years of marketing wisdom into playbooks as a service combined with advisory services to disrupt the marketing consulting model and to empower tomorrow’s CMOs with a better path for growth.

 
 

Thought Leader

 
  • Oracle OpenWorld

  • Big Data Conference 

  • Direct Marketing Conference 

  • Aprimo Marketing Summit


  • Bunchball Customer Conference 

  • Dutch Dialouge Marketing Association Annual Conference 

  • Teradata Partners Conference 

  • Dillards

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Sample Keynotes and Workshops

 
 
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