Award Winning Technology Marketer

From Silicon Valley juggernauts like Oracle to east coast digital pioneers like Akamai Technologies, Lisa has created new market categories, built and grown revenues, brands and customers, all based on buyer needs. She positioned and launched entry SaaS products that exceeded revenue and customer acquisition goals. Lisa created brands from scratch and re-branded companies and positioned products through market entry, product evolution, mergers and acquisitions.

Key Results:

For a high-growth, mid-sized tech company making the transition to Software as a Service (SaaS), Lisa aligned the team for scale, drove a unification of the brand to improve market positioning and to increase brand equity, drove demand and sales support to over-achieve first year SaaS revenue targets.

For a fast-growing start-up, Lisa led efforts to re-define, re-brand and drive revenue growth through aligning prospect and customer needs to sales and marketing

For a Fortune 50, Lisa led the market entry of Customer Relationship Management software and helped drive growth to a half a billion line of business and eventually the solution became the market leader.

For a publically-held digital innovator, Lisa led the efforts to re-define the brand and launch industry-specific offerings that drove the company to deliver value and new services to customers based on their needs and drive revenue growth that exceeded 30% and set the course toward a billion dollar company.