Award-winning Technology Marketer

From Silicon Valley juggernauts like Oracle to east coast digital pioneers like Akamai Technologies, Lisa has created new market categories, built and grown revenues, brands and customers, all based on buyer needs. She positioned and launched entry SaaS products that exceeded revenue and customer acquisition goals. Lisa created brands from scratch and re-branded companies and positioned products through market entry, product evolution, mergers and acquisitions.

Areas of Marketing Expertise

• Data-driven Branding

•    Go-to-Market Strategy

•    Marketing Strategy and Execution Plan

•    Organizational Assessment and Design

•    Positioning and Messaging

Areas of Domain Expertise

•    Data and Analytics

• Marketing Technology

•   Customer Relationship Management

•  Digital Commerce and Media

• Enterprise SaaS Applications

Chief Marketing Officer Roles

• Akamai Technologies

•  Teradata Applications

• Aprimo Marketing Software

• Conviva

• Relativity

•    Mindjet

Board of Director/Advisor Roles

• Marketing Sciences Institute – Trustee -2013-2015

• Ball State University – Emerging Media Board of Advisors – 2010-2011

• CMO Council – Advisory Board 2005-2006

• AquaTech Environmental Labs – Board Member – 1996